You’re an urban food mapper, a university lecturer and have a little 7 month old boy, what are you making at the moment?…..
There seems to be continuous struggle to find a name for all the things that I do – my partner calls me a social sculptor as through my expertise in consumer behaviour I try (or should try) to manipulate, transform and inspire!
But I call myself a historian as I don’t believe any of the projects that I’m working on are new or original. believe I’m merely repackaging it up and displaying it in new light.



